If you get my newsletter then you know that I’ve recently launched my own clothing line under the label “Matus Atelier”.

It was important to me to create the kind of clothes that I would love to wear myself. Items that were inclusive and flattering on a variety of body types and created ethically and sustainably as well. The horrors of work place safety and the toxicity of some of the fashion brand practices are really quite shocking. Eco Warrior Princess has a great article with a link to several documentaries on the topic for those who are interested.

Every single item in the store started off as an original work of art which was then scanned and digitally manipulated to be optimized for each fabric type. I’m not gonna lie, the learning curve has been steep! Did you know there are more than 50 different kinds of silk? And each one has special considerations. Honestly some days I think my head is going to explode with all of the new vocabulary I’m learning to be “designer” savvy.

Would love for you to visit the store and let me know what you think? What else would like to see added?

In the meantime, I’ve also been cleaning out and organizing my studio to get to ready to start a new series of works. Working in a different format, I’ll let you know how it goes!